Why PageRank is a Faulty (Pretty Much Worthless) Metric
There are a few different reasons you should stop looking at a directory’s Pagerank when deciding to submit to them or not.
Here they are:
- Pagerank doesn’t reflect traffic.
- Pagerank is easily manipulated.
- Pagerank has nothing to do with audience targeting.
- Pagerank can change (or disappear) at any time or at Google’s whim.
Seek web directories sending you targeted traffic - Credit: BigStockPhoto.com
Instead focus on things you can control, monitor, and improve without fully relying on a third party like Google. For example, you could view a Web directory’s overall incoming links to see if they’re getting traffic from sites that are relevant to your own (or from spammy sites). You could look at things like blogs or other resources tied to the directory and see what kinds of visitors they go out of their way to appeal to (or in the case of blogs, what type of visitor is actively engaged with the directory’s site). If you really wanted to do your research, you could even contact owners of similar sites to yours who are already listed in a directory, asking them if they find it to be a worthwhile investment or if it seems to send targeted traffic. If you’re direct competition they might not be willing to share that information. But if a colleague is listed and you know each other already, they might be more inclined to share. It doesn’t hurt to ask.
http://www.dirjournal.com/articles/
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